Ancestry.com
What are you?

For lot of us, our heritage is way more myth than fact. "I think I'm Italian because my gramma makes a pretty mean lasagna" is about as far as our understanding goes. We build our entire identity on some pretty thin stories...

Oh, but what we can learn with Ancestry.com's family tree tools and new genetic testing service! Our myths become truths, revealing new sides to ourselves and our families. In this campaign, we get a peek at the surprising self-discovery of some very real Ancestry.com users, including one guy who has to retire his leiderhausen.